Review, Reflect and Refine
Review, reflect and refine When you have written your draft purpose and aspiration statements and put some defining context around them, ask yourself: Does your purpose statement feel authentic, inspiring…
Develop Richer Context
Develop richer context Use the notes that you have written to summarise the output in the Purpose and Aspirations Summary Table: Develop a draft purpose statement – what is my…
Purpose Exercises
Exercise 1: Five Whys Ask yourself “Why do I do what I do?” Write down the answer Ask yourself “Why do I do this?” about the answer that you have…
Reference Guide: Purpose
Module Reference Guide Our values are the foundation of our strategy, the rock on which everything else rests. Our purpose and aspirations sit at the top of the strategy…